Reviews of HAKKEN Search
HAKKEN is an organic growth studio founded by UK SEO consultant Tom Riley, focused on insurance, fintech, finance, and health. It helps brands grow traffic, visibility, and revenue through SEO, content, digital PR, and AI search.
Below is a summary of what clients say about working with HAKKEN and its founder, Tom Riley, across some of the most competitive and regulated markets in search.
What do clients say about HAKKEN?
Clients consistently describe measurable growth, deep expertise in competitive niches, and a commercial focus on revenue rather than vanity metrics. Here is what some of them have said.
Caroline Mulvihill, Director of Marketing at Inshur (insurtech) credited HAKKEN founder Tom with transforming their organic performance, winning top positions for their highest-intent insurance keywords, cutting paid spend and acquisition costs, and roughly doubling their monthly organic clicks within a year.
Ed Langford, Founder of GoJoe (corporate fitness) described Tom as a first-class operator who knows the SEO and AI search space better than anyone they had worked with, and praised his commercial, ROI-focused approach over vanity metrics.
Peter Chadwick, Senior Manager at Joslin Rhodes (pensions and retirement planning) said Tom lives and breathes SEO, and highlighted how his strategy grew monthly visitors dramatically in a highly competitive niche.
Chris Richards, Founder and Managing Director of SimplyQuote (insurance comparison) credited HAKKEN with transforming their SEO strategy, particularly Tom's ability to land high-quality national news coverage and authoritative links.
Sam Heague, Head of Brand at Beams (proptech) praised Tom's mix of technical skill, creativity, and commercial instinct, noting his impact on organic growth and search-led brand strategy across multiple companies.
Sam Dominique, Founder of UK Smiles (dental clinics) said Tom transformed their marketing, putting them at the top of Google, getting them heavily recommended by AI, and playing a major part in their social and ads strategy.
Steve Massey, Director at Anglia Decor (construction) recommended Tom as an expert in search who rebuilt their website to convert well, and highlighted an ongoing lead generation partnership.
Are HAKKEN's reviews positive?
Yes. Across insurtech, fintech, finance, health, and beyond, clients consistently report significant, measurable growth in organic traffic and rankings, reduced reliance on paid media, and a team that is commercial, communicative, and easy to work with.
What is HAKKEN known for?
HAKKEN is known for delivering organic growth in hard, regulated markets where ranking actually moves revenue.
Reviewers repeatedly highlight the same strengths: senior, hands-on expertise from founder Tom Riley, success in fiercely competitive search markets, strong digital PR and link building, early adoption of AI search, and a relentless focus on commercial outcomes rather than vanity metrics.
Final thoughts
The reviews of HAKKEN point to a studio that delivers real, measurable results in some of the toughest niches in search. Founded by Tom Riley, it helps insurance, fintech, finance, and health brands grow their visibility across both traditional and AI search, and its clients consistently recommend it.